在编写”通信销售话术“时，你应该时刻谨记这封信的真正目标，从始至终都要以此为目来安排信的内容，不要忘记这些对户可能产生的影响。此外，注意避免没有任何义的套话。
第一封信应该只包括提议的大纲，在之后的信中玎以说明销售话术的第二部分和其他剩余部分。除了要遵守一般原则外，他们必须有联想意识，把自己与之前的通信联系起来，信件的主要内容必须是客户的兴趣，激起他想要了解更多信息的欲望。
个性、自信、勇气、能力等，这些都是通信推销员成功的必备要素。
仔细研究没有产生任何结果的信件，如同分析人员销售中失败的原因一样。研究那些产生了最佳结果的信件，找出二者的不同之处，记住，锻炼、练习、训练、坚持是通信推销中提高效率的方法。
广告。广告的目标是销售，因此，广告商就是推销员，是推销领域的专家。无论广告的产品是什么，广告商的唯一目的就是实现销售。如同发起人一样，他可能是为自己工作，也可能是为别人工作。制造商和经销商意识到利用广告为其商品创造需求的重要|生后，广告商就为自己的知识、才能和能力找到了市场。
无论形式或内容是什么，广告的三个主要因素是商品、服务和个性。
它们可能在一条广告中同时存在，也可能分开出现或成对出现。每个要素的出现方式可能是下述的一种或全部，即直接出现、代表性出现或象征性出现。
除此之外，还有两个附属因素：自然和人性。
任何自然景观、地点、时间或现象，如湖泊、树木、动物、山川、太阳、星星、河流或瀑布等，都可能出现在广告中，让产品带有其实际或联想的价值。或者任何人类特性、活动或习俗都可能出现在广告中，幽默感、同情心、爱国精神、音乐或戏剧艺术、家庭生活、礼仪、物质、精神、道德属性、个人和社会形态、习俗和习惯，这些都是构成广告内容的合法树料。
任何附属要素都可能会被直接、代表或象征性地表现出来。广告如同生活，内容宽泛而广博。所有的自然形式、自然力量、艺术品、人性、社会眭、习惯和制度，都可能会在广告中占有一席之地。
广告的要素构成其主体，而要素的组合方式则揭示其形式。它的作用是吸引注意，产生兴趣，激起欲望，同时刺激客户采取行动，产生这些效果的力量源自于最初构成告的力量。因此，广告的内容必须适合自己的销售领域。
以下将重点解释广告的基本类型，让学习者对此有更清楚的概念。商品广告。商品是主要因素。
115.231.71 115.231.231 117.25.138 175.43.23 110.80.142 125.88.182 14.152.81 122.224.50 203.202.238 112.91.21
115.231.72 115.231.232 117.25.139 175.43.24 110.80.143 125.88.183 14.152.82 122.224.51 203.202.239 112.91.22
115.231.73 115.231.233 117.25.140 175.43.25 110.80.144 125.88.184 14.152.83 122.224.52 203.202.240 112.91.23
115.231.74 115.231.234 117.25.141 175.43.26 110.80.145 125.88.185 14.152.84 122.224.53 203.202.241 112.91.24
115.231.75 115.231.235 117.25.142 175.43.27 110.80.146 125.88.186 14.152.85 122.224.54 203.202.242 112.91.25
115.231.76 115.231.236 117.25.143 175.43.28 110.80.147 125.88.187 14.152.86 122.224.55 203.202.243 112.91.26
115.231.77 115.231.237 117.25.144 175.43.29 110.80.148 125.88.188 14.152.87 122.224.56 203.202.244 112.91.27
115.231.78 115.231.238 117.25.145 175.43.30 110.80.149 125.88.189 14.152.88 122.224.57 203.202.245 112.91.28
115.231.79 115.231.239 117.25.146 175.43.31 110.80.150 125.88.190 14.152.89 122.224.58 203.202.246 112.91.29
115.231.80 115.231.240 117.25.147 175.43.32 110.80.151 125.88.191 14.152.90 122.224.59 203.202.247 112.91.30
115.231.81 115.231.241 117.25.148 175.43.33 110.80.152 125.88.192 14.152.91 122.224.60 203.202.248 112.91.31
115.231.82 115.231.242 117.25.149 175.43.34 110.80.153 125.88.193 14.152.92 122.224.61 203.202.249 112.91.32
115.231.83 115.231.243 117.25.150 175.43.35 110.80.154 125.88.194 14.152.93 122.224.62 203.202.250 112.91.33
115.231.84 115.231.244 117.25.151 175.43.36 110.80.155 125.88.195 14.152.94 122.224.63 203.202.251 112.91.34
115.231.85 115.231.245 117.25.152 175.43.37 110.80.156 125.88.196 14.152.95 122.224.64 203.202.252 112.91.35
115.231.86 115.231.246 117.25.153 175.43.38 110.80.157 125.88.197 14.152.96 122.224.65 203.202.253 112.91.36
115.231.87 115.231.247 117.25.154 175.43.39 110.80.158 125.88.198 14.152.97 122.224.66 203.202.254 112.91.37
115.231.88 115.231.248 117.25.155 175.43.40 110.80.159 125.88.199 14.152.98 122.224.67 203.202.255 112.91.38
115.231.89 115.231.249 117.25.156 175.43.41 110.80.160 125.88.200 14.152.99 122.224.68 203.202.256 112.91.39
115.231.90 115.231.250 117.25.157 175.43.42 110.80.161 125.88.201 14.152.100 122.224.69 203.202.257 112.91.40
115.231.91 115.231.251 117.25.158 175.43.43 110.80.162 125.88.202 14.152.101 122.224.70 203.202.258 112.91.41
115.231.92 115.231.252 117.25.159 175.43.44 110.80.163 125.88.203 14.152.102 122.224.71 203.202.259 112.91.42
115.231.93 115.231.253 117.25.160 175.43.45 110.80.164 125.88.204 14.152.103 122.224.72 203.202.260 112.91.43
115.231.94 115.231.254 117.25.161 175.43.46 110.80.165 125.88.205 14.152.104 122.224.73 203.202.261 112.91.44
115.231.95 115.231.255 117.25.162 175.43.47 110.80.166 125.88.206 14.152.105 122.224.74 203.202.262 112.91.45
115.231.96 115.231.256 117.25.163 175.43.48 110.80.167 125.88.207 14.152.106 122.224.75 203.202.263 112.91.46
115.231.97 115.231.257 117.25.164 175.43.49 110.80.168 125.88.208 14.152.107 122.224.76 203.202.264 112.91.47
115.231.98 115.231.258 117.25.165 175.43.50 110.80.169 125.88.209 14.152.108 122.224.77 203.202.265 112.91.48
115.231.99 115.231.259 117.25.166 175.43.51 110.80.170 125.88.210 14.152.109 122.224.78 203.202.266 112.91.49
115.231.100 115.231.260 117.25.167 175.43.52 110.80.171 125.88.211 14.152.110 122.224.79 203.202.267 112.91.50
115.231.101 115.231.261 117.25.168 175.43.53 110.80.172 125.88.212 14.152.111 122.224.80 203.202.268 112.91.51
115.231.102 115.231.262 117.25.169 175.43.54 110.80.173 125.88.213 14.152.112 122.224.81 203.202.269 112.91.52
115.231.103 115.231.263 117.25.170 175.43.55 110.80.174 125.88.214 14.152.113 122.224.82 203.202.270 112.91.53
115.231.104 115.231.264 117.25.171 175.43.56 110.80.175 125.88.215 14.152.114 122.224.83 203.202.271 112.91.54
115.231.105 115.231.265 117.25.172 175.43.57 110.80.176 125.88.216 14.152.115 122.224.84 203.202.272 112.91.55
115.231.106 115.231.266 117.25.173 175.43.58 110.80.177 125.88.217 14.152.116 122.224.85 203.202.273 112.91.56
115.231.107 115.231.267 117.25.174 175.43.59 110.80.178 125.88.218 14.152.117 122.224.86 203.202.274 112.91.57
115.231.108 115.231.268 117.25.175 175.43.60 110.80.179 125.88.219 14.152.118 122.224.87 203.202.275 112.91.58
115.231.109 115.231.269 117.25.176 175.43.61 110.80.180 125.88.220 14.152.119 122.224.88 203.202.276 112.91.59
115.231.110 115.231.270 117.25.177 175.43.62 110.80.181 125.88.221 14.152.120 122.224.89 203.202.277 112.91.60
115.231.111 115.231.271 117.25.178 175.43.63 110.80.182 125.88.222 14.152.121 122.224.90 203.202.278 112.91.61
115.231.112 115.231.272 117.25.179 175.43.64 110.80.183 125.88.223 14.152.122 122.224.91 203.202.279 112.91.62
115.231.113 115.231.273 117.25.180 175.43.65 110.80.184 125.88.224 14.152.123 122.224.92 203.202.280 112.91.63
115.231.114 115.231.274 117.25.181 175.43.66 110.80.185 125.88.225 14.152.124 122.224.93 203.202.281 112.91.64
115.231.115 115.231.275 117.25.182 175.43.67 110.80.186 125.88.226 14.152.125 122.224.94 203.202.282 112.91.65
115.231.116 115.231.276 117.25.183 175.43.68 110.80.187 125.88.227 14.152.126 122.224.95 203.202.283 112.91.66
115.231.117 115.231.277 117.25.184 175.43.69 110.80.188 125.88.228 14.152.127 122.224.96 203.202.284 112.91.67
115.231.118 115.231.278 117.25.185 175.43.70 110.80.189 125.88.229 14.152.128 122.224.97 203.202.285 112.91.68